When one plays with the idea to start their own businesses or to launch a product, it is best to first analyze the possibilities and potential. In the current economic context, there isn't much space for business to be left to chance. There is no more time to try and see if something works. Companies need to show profitability as soon as possible.
This is why Day One developed a formula that provides insights into the market, specifically for start-ups and pop-ups, and this within a feasible budget. According to the results entrepreneurs can make decisions about the offer, the implantation, the market approach and the target audience. In addition, this type of research documents their business plans towards banks or potential investors.
Day One exploites all possibilities to examine where opportunities and possible competitive advantage lie in order to start off with a good launch.