Clear views on your professional market opportunities
The possibility to base strategic decisions on sound market information is in professional markets literally of capital importance. Market research often represents only a small investment regarding the return. Concepts can be tested in advance, products may be produced or proposed differently, communication can be improved. This allows budgets to be assigned in a much more effective way.
Decisions are however, also in professional markets, taken by people. Still, there are a number of practical and additional challenges in B2B research:
. Industry-specific terminology, technology or expertise
. Availability and accessibility of the respondents
. Variability of contact persons and decision makers
. Confidentiality and anonymity
This makes for a research firm to appraoch the professional markets differently than the consumer markets. Day One has years of experience in a wide range of industries within B2B research. Based on the information needed, we will propose an optimal and specific research approach, taking account of time, budget and results.
