A challenging economic context calls for facts-based decision making. Therefore it is necessity to collect these facts at the start of each marketing movement. Market research is the ideal way to obtain a clear view on the situation.
Day One is a market research agency of the new generation. We strive to provide the right answers to the right questions, and this in a quick and budget-effective way. We provide the right information that allows better alligning to the needs of your markets.
By refinement of our methodologies, we succeed in making this accessible for each organization or company. Based on the information needs, the most optimal way of research is designed, always with time, budget and results in mind.
Any decision can be supported and in a quick and budgetary accessible way. This allows to benchmark and test new ideas or concepts in advance and to examine how they contribute and deliver value as a specific solution.
Get the answers to your questions from your markets
Day One collects your research data
Find the right research respondents for your project
Evaluate the customer experience and service level
Frequently Asked Research Questions :
Needs, expectations and desires within the target groups
Satisfaction and improvement potential of the current range
Awareness, image and competitive position of companies, brands and products
Matching proposition with local and regional markets and audiences
Interest, commitment and intention towards new concepts
Profile analysis of visitors, customers and Potentals
Competitive analysis, market position and opportunities within markets
Concept testing of brands, logos and slogans
Effectiveness and retention of communication and advertising campaigns
Analysis of form, content and medium of communication material
Matching offer to new segments and categories while maintaining current ones
Evaluation and potential of retail concepts with customers and target groups
Social media image, attitude and experiences monitoring
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