Qualitative Market Research

Clear insights in your markets

Qualitative market research can be used as a stand-alone research method as well as a part of a larger research project:

. preparation and detailing

. explaining and motivating

. generating and brainstorming

Day One applies qualitative research methods by means of panels (consumer/expert), focus groups or in-depth interviews and this online as well as offline.

Frequently Asked Research Questions :

Allighing communication concpets with their target audiences

Evaluating the impact of strategic decisions

Testing of a brand name chenge within current and potential client groups

Concept testing of brands, logo's and baselines

Effectivity testing of campaigns

Evaluation of new product lines and styles

Analysis of form, contents and medium of communication material

Evaluation of and potential analysis of retail concepts with specific target groups

Social media image, attitude and experience monitoring

Ask us a question :

Day One
Kernenergiestraat 19 bus 232
B2160 Antwerpen
T: +32 (0) 495 79 29 95