Clients demand effective communication. With the objectives in mind, budgets are assigned to the concepts with the best guarantees on results. Therefore, many agencies to acknowledge the necessity and benefits of research:
. As an informative basis for creativity at the start of the campaign development
. As a concept test throughout the development process
. As a support and information source towards the client
. At the point of purchasing media in function of the target groups
This is why Day One developed a quick and budget-effective way to examine markets for agencies. In only a few days time, the necessary information is collected from the market which admits to support and justify the creative process.
