Omnibus research is the best way to quickly collect market information without having to start a complete research project, especially when you have only a few questions to be answered.
Omnibus surveys are composed out of questions from different clients. This way, the fixed costs are spread over different participants and only the specific participation will be charged. Participants only pay a fixed price per type question and the number of respondents they require. This makes research more accessible when only a few items need to be studied.
Because of the weekly data collection, this program already brings answers within a few days, whereby results can be quickly taken into account in the decision-making process.
Omnibus research is therefore the best solution when fast answers to only a few questions are required. This is possible without the budget of a complete market research project. Day One organizes omnibus surveys via online, phone or face-to-face consultation.
