Quantitative research methods provide clear insights in the situation in your markets. It gives a profound and real image of the situation and is therefore the best decision making base.
Day One applies quantitative research methods through different means of data gathering:
. telephone interviewing
. personal interviewing / face-to-face
. online surveying
For each project, Day One proposes the optimal survey sample based on the desired reliability and representativeness.
Day One disposes of an own and very extensive consumer panel that can be addressed, even with high specific criteria for inclusion.
