Information Needs

Day One performs an information needs analysis at the start of every project. This is the base on which an action-driven research movement is designed. Frequently addressed research segments are e.g.:

Brand awareness, perceptions and image

Experiences and satisfaction

Thresholds and motivators

Wants, needs and intentions

Target groups, customer groups and market potential

Market size and share

Competitive position and differentation points

Campagn effectivity and retention rate

Concept testing

Market Research

Get the answers to your questions from your markets

Data Collection

Day One collects your research data


Find the right research respondents for your project

Mystery Shopping

Evaluate the customer experience and service level

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Day One
Zwartzustersstraat, 38
B2000 Antwerp
T: +32 (0) 495 79 29 95