Information Needs

Day One performs an information needs analysis at the start of every project. This is the base on which an action-driven research movement is designed. Frequently addressed research segments are e.g.:

Brand awareness, perceptions and image

Experiences and satisfaction

Thresholds and motivators

Wants, needs and intentions

Target groups, customer groups and market potential

Market size and share

Competitive position and differentation points

Campagn effectivity and retention rate

Concept testing

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